Limited Run For Disney's New Princess?

One of my most eagerly anticipated movies is Disney's return to 2D animation "The Princess and the Frog." Early on it was reported that the movie would be released this summer. But thanks to some protests about the main characters race, name, and occupation the film had to be retooled and will now open for the Thanksgiving weekend.

Or will it?

According to "The Disney Blog" Disney may actually be flirting with changing the date once again. See, last year Disney thought they had a smash hit with "Bolt"...

...which, despite getting solid reviews, Miley Cyrus, and an Oscar nomination for Best Animated Film, the movie didn't exactly make a lot of money at the box office (though the 3D showings had more legs then the 2D showing). While there were a ton of reasons why this could have happened, the thing Disney singled out was competition from "Twilight"...

...which was fighting for teens money just as much as "Bolt" was, and it ultimately won (having the advantage of a best selling book on its side). Disney was hoping to avoid that fate this time around with their return to 2D, but wouldn't you know it: That new Sherlock Holmes movie was bumped up in it's release date, and now shares the same week as "The Princess and the Frog." Well, Disney obviously doesn't want competition from ANOTHER big budget release (especially since this one might actually be good), so they are considering changing the release pattern. Though they haven't commited to changing the date again, they ARE considering releasing the movie as a limited release film first and slowly expanding it as the weeks go by.

This would be a pretty daring move on their part, as this is a release stradegy normally saved for low budget films and Oscar contenders. Seeing that Disney hasn't made a "must see" film in years though, this sort of "word-of-mouth" advertising may be just what they need to get people excited about this film. Nothing is confirmed yet, but I think this is an interesting way to sell the movie. What do you guys think?