Get Better Soon Jack

I'm not sure what the main goal is behind the new Jack-In-The-Box campaign, which finds one of fast foods most iconic (and profitable) faces gets hit by a bus and winds up in a coma, but whatever they are planning to do I just want to say that I'm all for Jack getting better. I don't buy much food from the company, but their ads are consistently funny, so it would be a shame if they were to cease to exist because of this.